The Goals
• Tackle problem of scarcity of inventory.
• Monetize valuable first-party data.
• Efficiently drive additional subscriptions.
The Approach
• Used seamless integration between Publishers and DMP to retarget first-party data across
The Web
• Ran Audience Extension both for clients and to promote ShipClues brand.
• Reached consumers on new formats such as video.
The Results
• 85% year-on-year growth in Audience Extension sales.
• 65%+ of programmatic revenue comes from Audience Extension and audience-targeted
Offerings
• Retargeting delivered 1 million new readers to ShipClues website.
