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ShipClues boosts its digital business management with Glodigital

Bebitalia provides off-line sales with programmatic buying
March 3, 2016
Infibeam implements Glodigital full stack, achieves 72% rise
March 3, 2016

The Goals

• Tackle problem of scarcity of inventory.

• Monetize valuable first-party data.

• Efficiently drive additional subscriptions.

The Approach

• Used seamless integration between Publishers and DMP to retarget first-party data across

The Web

• Ran Audience Extension both for clients and to promote ShipClues brand.

• Reached consumers on new formats such as video.

The Results

• 85% year-on-year growth in Audience Extension sales.

• 65%+ of programmatic revenue comes from Audience Extension and audience-targeted


• Retargeting delivered 1 million new readers to ShipClues website.