The Goals
• Drive awareness and persuasion toward B&B ITALIA brands
• Increase ad viewability
• Optimize media buying
The Approach
• Use Glodigital Marketing platform and programmatic solutions to reach the right consumers with the right message at the right time
• Use audience insights to increase effectiveness of media buys
• Achieve optimal frequency of ads to drive user engagement
The Results
• 70-80% viewability rates
• 3-4X better targeting