The Goals
• Develop a single source of data to measure cross-device marketing performance and to integrate offline data
• Assign correct weight to every single digital touchpoint through attribution modeling
The Approach
• Switched traditional media budget to programmatic
• Adopted advanced audience strategy through Glodigital
The Results
• 69% rise in e-commerce revenue from advertising
• 33% improvement in return on online ad spend (ROAS)
