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Bebitalia provides off-line sales with programmatic buying

ShipClues boosts its digital business management with Glodigital
March 3, 2016

The Goals

• Drive awareness and persuasion toward B&B ITALIA brands

• Increase ad viewability

• Optimize media buying

The Approach

• Use Glodigital Marketing platform and programmatic solutions to reach the right consumers with the right message at the right time

• Use audience insights to increase effectiveness of media buys

• Achieve optimal frequency of ads to drive user engagement

The Results

• 70-80% viewability rates

• 3-4X better targeting