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Zalando boosts revenue across 300+ websites

EastWest Bank boosts mobile conversions
March 3, 2016
La Tienda boosts Shopping revenue 55%
March 3, 2016

The Goals

• Maximize ad revenue at scale across a global publisher network

• Maintain a premium user experience

The Approach

• Implement Exchange Bidding, a feature within Glodigital

The Results

• 26% increase in revenue

• 38% higher CPMs for Exchange Bidding inventory compared to non-Exchange Bidding inventory

• 12% more application to transaction rate