parallax background

La Tienda boosts Shopping revenue 55%

Zalando boosts revenue across 300+ websites
March 3, 2016

The Goals

• Drive revenue growth through shopping campaigns while improving ROAS

• Optimize time savings by leveraging Glodigital data-driven attribution and bid automation

The Approach

• Refined Shopping campaign segmentation structure (device, product type, high traffic products) by deploying Glodigital adaptive shopping

• Applied a comprehensive set of Search labels to cover main campaign types, reflecting the business needs

• Implemented data-driven attribution alongside ROAS target bid strategy

The Results

• 55% increase in sales from Shopping campaigns

• 61% growth in Shopping campaigns revenue

• 29% improvement in Shopping campaigns