The Goals
• Drive revenue growth through shopping campaigns while improving ROAS
• Optimize time savings by leveraging Glodigital data-driven attribution and bid automation
The Approach
• Refined Shopping campaign segmentation structure (device, product type, high traffic products) by deploying Glodigital adaptive shopping
• Applied a comprehensive set of Search labels to cover main campaign types, reflecting the business needs
• Implemented data-driven attribution alongside ROAS target bid strategy
The Results
• 55% increase in sales from Shopping campaigns
• 61% growth in Shopping campaigns revenue
• 29% improvement in Shopping campaigns
